Whether it's for a corporate conference, sports event or a business expo, having professional event video production can make all the difference in creating lasting memories and engaging content. Event videography is the ultimate way to capture the essence and excitement of any occasion.
At SplyceHouse, we specialize in medium to large scale event video production, working as an extension of your internal event production team. With our years of experience, we wanted to share some best practices to help you produce video for your next event.
Ready to dive into the essentials of event videography? Here’s a breakdown of how to create an event video production that your audience won’t forget.
>> View our Event Videography Work here
Event video production involves a team of professionals recording an event, using various techniques and equipment to tell a visual story of the occasion. Professional event videographers are typically used for conventions, galas, business meetings and more.
Check out SplyceHouse’s ongoing partnership with Amazon for AWS re:Invent, their largest corporate event conference each year:
Corporate event videography focuses on capturing real-time, candid experiences as they unfold during your business event or expo, often requiring quick adaptability and a keen eye for detail, to capture the emotion and passion of attendees and highlights so that it can be repurposed quickly into a powerful, motivational story to showcase during or post show.
Event videography plays a crucial role in preserving memories and providing a dynamic way to relive special moments. Here are a few reasons why video production is essential for events:
1. Marketing and Promotion: For businesses and organizations, event videos can be a powerful marketing tool. They can be used to promote future events, showcase brand engagement and highlight company culture.
2. Audience Engagement: Videos can reach a wider audience than photos or written content. They can be shared on social media platforms, websites and other digital channels, increasing visibility and engagement.
3. Storytelling: Video helps control the business narrative, especially for pre-records that play at the event. They can hype up the crowd or bring an emotional touch that promotes a connection with the brand for the audience.
4. Documentation: Event videos serve as a comprehensive record of the event, capturing not just the key moments but also the ambiance, interactions and emotions.
When it comes to preparing for your event video, there are several key steps you should keep in mind to ensure a successful filming process. First and foremost, make sure you have a clear vision of what you want the final video to look like. This will help guide your planning and execution on the day of the event.
At SplyceHouse, our team knows to start with the end in mind to get the best results.
Next, consider the logistics of the shoot - think about equipment needs, lighting conditions at the venue, and any permits or permissions required for filming. It's also essential to create a detailed “run of show” (ROS) outlining all the key moments and shots you want to capture throughout the event schedule.
Communication is crucial when working with your event production team and your video production company. Make sure everyone is on the same page regarding roles, responsibilities and timelines leading up to and during the event.
When it comes to filming an event, preparation is key.
“Lights, camera, action!” means it’s time to capture interviews, B-roll, scripted actions, performances, events, and more to get the optimal footage necessary to tell your brand or event story.
A solid event video production process should be dictated by your internal or external event videographers. They should provide a clear-cut plan of action that is detailed yet efficient so that you can have the peace of mind that it’s left with the professionals.
From their lighting and equipment setups to B-roll and editing, your event videographer must be mindful of capturing a variety of shots - wide angles for establishing the scene, close-ups for details and emotions, and candid moments that truly capture the essence of the event. Don't forget about capturing natural sound as well; ambient noise can add depth to your video.
When filming an event, remember that it’s important to stay flexible and prepared to adapt quickly if things don't go as planned. As the event organizer, keep communication open with videographers throughout the event production process to make sure they are meeting your expectations.
Once you've captured all the footage from your event, it's time to dive into the post-production process for your event video production. This stage is where the magic truly happens as your event videographer brings all the elements together to create a compelling video that captures the essence of your event.
The first step in post-production is organizing and sorting through the footage, selecting the best shots, arranging them in a cohesive order and ensuring seamless transitions between scenes.
Next comes editing - this is where clips are trimmed, music is added and voice-overs are used if necessary to enhance visuals with color correction and effects. The goal here is to tell a captivating story that resonates with viewers.
Sound design plays a crucial role in creating an immersive viewing experience. Adding background music, adjusting audio levels and incorporating sound effects can elevate your video to another level.
At this point, you and your event videography professionals will determine the best way to share it with your audience - will you take the project home as a post-show reveal or will it play at the event? Both can work great when executed correctly.
If you want to take your event videography to the next level and ensure a professional touch in capturing those special moments, consider working with a professional video agency. Experienced videographers understand the intricacies of filming for events and can help bring your vision (and its excitement) to life.
By partnering with an agency like SplyceHouse, you can trust that your event video will be efficiently planned, expertly produced, seamlessly edited and tailored to meet your specific needs in a prepared and professional way so you can have peace of mind that high level results are on their way. For example, SplyceHouse has a very efficient approach to creating overnight highlights while the client can rest and recharge for the next day.
Whether it's a corporate gathering, sports event or convention – at SplyceHouse, we know events and make it our job to leave a lasting impression on your audience with very little hand holding needed by the client. We would love the opportunity to elevate your large event video production with SplyceHouse.
Contact us today to showcase your event in a whole new light!
