At this point, it’s clear that Drone videography is reframing how brands present their stories, offering dynamic angles and captivating, wide-sweeping visuals. 

In fact, drone videography can give your video projects a whole new look, transforming everyday footage into something truly eye-catching. The SplyceHouse team is made up of certified and insured drone enthusiasts who are always ready to help brands capture stunning aerial shots that will take their visuals to the next level, literally, all while keeping things safe and professional. 

Here’s how our video production company in St. Louis has made a name for ourselves by introducing drone footage into corporate videos and brand product ads.

Best Ways to Incorporate Drone Footage into Brand Videos

1. Aerial Perspectives for Memorable Storytelling

Drone shots provide brands with sweeping, panoramic visuals that add depth and scale to their storytelling. This technique is ideal for industries looking to convey a sense of scope and environment:

• Outdoor Brands: Showcase expansive landscapes where products like gear, equipment, or vehicles are in action.
• Event Coverage: Capture the scale of a festival or conference, offering unique overhead shots that reveal the full atmosphere.
• Manufacturing or Tech: Highlight large production facilities or campuses, giving audiences a behind-the-scenes look at operations.

Starting with an aerial perspective gives viewers a broader context, setting the stage for more focused narrative elements.

2. Transitioning from Macro to Micro

An effective storytelling technique is transitioning from large-scale drone footage to intimate close-ups. For example, we can start with a sweeping shot of an entire event or corporate gathering, then zoom into specific booths, key speakers, or crowd interactions. This dynamic shift gives viewers a full perspective of the event while focusing on important moments, creating a more engaging and comprehensive narrative.

This approach works especially well for:

• Corporate Events: Showcasing the venue, then diving into speaker presentations or networking moments.
• Sporting Events: Transitioning from a wide view of the stage to crowd reactions or individual performances.

Using drone footage allows us to capture the energy and intricacies of events in ways that traditional drones can’t, enhancing the storytelling experience. Check out our video from the AWS Conference that utilized drone videography:

3. Choreographed Movement for Dynamic Ads

Drone shots don’t just capture stationary views—they can be used to follow action or create seamless transitions between scenes. With carefully choreographed drone movement, you can create a smooth flow in your videos that enhances storytelling.

Here are some examples where this can be implemented:

• Retail brands: A drone could follow a delivery van, capturing its journey through a city to emphasize reach and logistics.
• Fashion: The drone could track models walking through urban landscapes or scenic environments, giving your ads a cinematic feel.

4. Reveal Hidden Layers of Your Brand’s Story

Drone footage is excellent for creating reveals—introducing your audience to something they didn’t expect. Starting with a close-up of a product or scene, the drone can gradually pull back to unveil the larger context, giving a “wow” factor to your storytelling.

We’ve added this “Wow” factor to several projects including:

• Product launches: Begin with a product detail, then pull out to show the entire production process or the scale of the manufacturing facility.
• Event marketing: Slowly pan out from the event stage to reveal a packed audience or a bustling convention, highlighting the event’s success.

5. Time-Lapse Aerial Shots for Transformation Stories

Combining drone footage with time-lapse photography can create powerful visuals that show change over time. This is particularly effective for:

• Construction companies: Documenting the progress of a building project from foundation to completion. Check out our construction video work here.
• Environmental brands: Capturing landscapes that shift with the seasons or documenting environmental restoration projects.

Time-lapse drone footage tells a story of growth and transformation, giving your audience a compelling visual narrative that resonates with them over time.

6. Introduce Your Brand with a Narrative Journey

Drones are perfect for taking viewers on a journey, which makes them ideal for narrative storytelling. Instead of traditional talking heads or static scenes, brands can use drones to visually “guide” viewers through the story, making the experience more immersive.

We’ve found that this works especially well for:

• Corporate overview videos: Introduce your company by visually touring different departments, team members, and projects.
• Service-based brands: For example, a logistics company could take viewers on the entire shipping process—from warehouse to doorstep.

7. Creating Emotional Connections with Immersive Environments

Drone footage can help brands establish an emotional connection by immersing viewers in stunning natural or urban environments. This works particularly well when your brand’s values are tied to nature, sustainability, or local community.

• Outdoor brands: Use drones to show hikers traversing rugged landscapes, creating an adventurous narrative.
• Sustainable brands: Highlight natural beauty with aerial shots of forests, oceans, or renewable energy installations, reinforcing your brand’s commitment to the environment.

8. Utilizing Unique Perspectives with First Person View Drones

Our video team uses FPV (First-Person View) drones to capture immersive, dynamic shots that traditional drones can’t achieve. FPV drones offer fast, agile flight, allowing us to film tight spaces or follow rapid movements with unparalleled precision. 

This technique is particularly effective for:

• Action-packed scenes: Follow athletes, vehicles, or machinery in motion, creating energy and excitement. Check out our sports video production work here.
• Brand events: Fly through crowds, booths, or exhibits, giving viewers a unique, in-the-moment experience. View our event video production work here.

FPV drones enable us to blend expansive aerial views with up-close, engaging footage, bringing a new level of dynamism to brand storytelling.

Bring Your Brand Story to Life with Drone Videography

Drone videography provides an unparalleled opportunity to create cinematic, engaging narratives that elevate your brand’s story. From sweeping aerial views to immersive journeys, drones add a dynamic layer to your videos that captivates your audience and enhances your message.

With our expertise in capturing stunning aerial footage and crafting engaging narratives, we’ll take your video marketing to new heights. 

Contact us today if you’re looking to incorporate drone videography into your brand storytelling.

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