Branded product videos are a powerful tool for showcasing your products and engaging your audience. Unlike traditional commercials, branded product videos focus on storytelling, demonstrating product benefits and building a deeper connection with potential customers.
SplyceHouse specializes in creating branded product videos that capture attention, convey key messages and drive conversions. Here’s how we create compelling product videos that elevate your brand and showcase your offerings in the best light.
The first step in creating a branded product video is understanding your product, its unique features and the marketing goals you want to achieve.
First, we start by getting to know your product inside and out. We collaborate closely with you to understand your target audience, the unique selling points (USPs) of your product and the key messages you want to convey.
Whether you’re launching a new product, highlighting a best-seller or demonstrating a complex feature, our team ensures that the content aligns with your brand strategy and marketing objectives.
Check out our product video intended for E7 Headphones’ young and active audience:
Once we have a clear understanding of your product and goals, our creative team at SplyceHouse in St. Louis begins developing the concept for your branded product video. This involves brainstorming ideas that highlight your product’s benefits while engaging your target audience.
We focus on crafting a narrative that is both informative and memorable. Our creative strategy includes deciding on the video’s style, tone and visual elements that best showcase your product.
Whether it’s a sleek and modern product demo, a lifestyle video that shows your product in use, or a dynamic unboxing experience, we tailor the concept to suit your unique needs.
>> Learn more about How to Product Brand Videos That Will Attract New Customers to Your Business
Once we have a solid concept, the next step is to craft a compelling script. The script is essential for guiding the narrative and clearly communicating the product's features and benefits. Our team collaborates closely with you to develop a script that speaks directly to your audience, using language that aligns with your brand voice and resonates with potential customers.
After finalizing the script, we proceed to the pre-visualization stage. Pre-visuals, or "pre-vis," are a modern alternative to traditional storyboards, offering a rough concept of camera moves and action without the need for real products, talent, lighting, or other elements of a full production. This stage allows us to map out each scene efficiently and cost-effectively, depending on the budget. The pre-visuals act as a visual blueprint, ensuring every shot is planned and executed to maximize the impact of your product video.
Pre-production is where we lay the groundwork for a successful shoot. This includes casting talent (if needed), location scouting, securing product samples, scheduling and coordinating all logistics. We also finalize the creative elements, such as props, set design and wardrobe, to ensure they align with your brand’s aesthetics and the video's overall look and feel.
Our thorough pre-production planning helps us anticipate and resolve potential challenges, ensuring a seamless shoot.
With everything in place, it’s time to bring the script to life. Our experienced video production team uses the right equipment for the right job to capture the highest quality footage.
Whether filming in a studio or on location in St. Louis, our team focuses on showcasing your product in the best light, capturing every detail and angle that highlights its features and benefits. During production, we work closely with you to ensure that every shot aligns with the creative vision and accurately represents your product.
Check out how we featured the warm and woody taste of Truman Reserve Bourbon Whiskey in this branded product video:
The post-production phase is where your branded product video truly comes to life. At SplyceHouse, we don’t just edit your video — we work as an extension of your team, ensuring you are involved in every step of the creative process. Our collaborative approach means you have direct input as our skilled editors meticulously review all footage, selecting the best takes to craft a cohesive and compelling narrative that aligns with your brand vision.
We go beyond the basics of editing by enhancing your video with professional color correction, precise audio mixing, and the thoughtful addition of music or sound effects to establish the desired mood and tone. Our goal is to deliver a video that feels authentic to your brand while captivating your audience.
At SplyceHouse, we believe in a collaborative process and value our clients’ input throughout the video production process. With our on-site video editing service, we provide a draft to you for review during the filming process. This allows you to see how the video aligns with your expectations and provides an opportunity to immediately request any changes or adjustments.
Our goal is to ensure you are completely satisfied with the final product, so we work closely with you to make any necessary revisions until the video meets your brand’s standards.
Creating a branded product video is a powerful way to showcase your products, engage your audience, and drive conversions.
SplyceHouse’s Video Production Team in St. Louis brings expertise, creativity and a collaborative approach to every video project, ensuring your video not only looks great but also features your product in the best light. From concept to final delivery, we handle every step of the process with precision and care, delivering product videos that make a lasting impact.
Ready to create a branded product video that elevates your brand? Contact us today to get started!
